Home » MERCHANT OF ILLUSION: JAMES ROUSE, AMERICAS SALESMAN OF THE BUSINESSMANS UTOPIA by Nicholas Dagen Bloom
MERCHANT OF ILLUSION: JAMES ROUSE, AMERICAS SALESMAN OF THE BUSINESSMANS UTOPIA Nicholas Dagen Bloom

MERCHANT OF ILLUSION: JAMES ROUSE, AMERICAS SALESMAN OF THE BUSINESSMANS UTOPIA

Nicholas Dagen Bloom

Published February 15th 2004
ISBN : 9780814209530
Hardcover
256 pages
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 About the Book 

James Rouse was one of the most significant figuresin American urban development during the second half of the twentieth centuryand deserves the attention devoted to him here. ISPANstyle=FONT-STYLE: italicMerchant of Illusion/SPAN/I fills aMoreJames Rouse was one of the most significant figuresin American urban development during the second half of the twentieth centuryand deserves the attention devoted to him here. ISPANstyle=FONT-STYLE: italicMerchant of Illusion/SPAN/I fills a major gap inurban scholarship, and will attract wide attention among urbanists in history,political science, sociology, and planning. Jon Teaford, Purdue UniversityPIFONT face=Times New Roman size=3SPANstyle=FONT-SIZE: 12pt- FONT-STYLE: italicMerchant ofIllusion/SPAN/FONT/I revisits the intriguing projects and ideas of fameddeveloper James Rouse. Known mainly for his Festival Marketplaces in Bostonand Baltimore, Rouse actually played a more important role in redefining privatesector urban policy as the leading force in American public life. He arguedpersuasively using diverse means of communication that the private sector, withonly limited state aid, had the ability to create a nearly ideal urban order.The shopping centers, planned communities, downtown redevelopment projects,community development corporations and festival marketplaces he helped pioneer,develop, and publicize became America s compelling answer to state-dominatedurbanism in the Soviet Union and social democratic Europe. /PPFONT face=Times New Roman size=3SPAN style=FONT-SIZE: 12ptAlthoughRouse occasionally acknowledged the limitations of his privatized brand ofpublic policy, and the continuing urban crisis, his own critical insights wereovershadowed by his high-profile projects. Bloom examines Rouse s major spheresof activities, both their strengths and weaknesses, in thematic chapters.ISPAN style=FONT-STYLE: italicMerchant of Illusion,/SPAN/I byevaluating Rouse s activities in the context of cold war ideology andcompetition, provides a much needed critical treatment of the rise of privatesector urbanism in the /SPAN/FONTUnited States. For this reason and manyothers it will be of great interest to urban and cultural historians, politicalscientists, sociologists, planners and the general public with an interest inurban affairs. /PPIFONT face=Times New Roman size=3SPANstyle=FONT-SIZE: 12pt- FONT-STYLE: italicMerchant ofIllusion/SPAN/FONT/I follows on the heels of Bloom s first book, ISPANstyle=FONT-STYLE: italicSuburbanAlchemy,/SPAN/I which looks at three suburban new towns of the era,one of which Columbia, Maryland was Rouse s brainchild. /P