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Modern Rhetoric in Culture, Arts, and Media: 13 Essays Joachim Knape

Modern Rhetoric in Culture, Arts, and Media: 13 Essays

Joachim Knape

Published December 19th 2012
ISBN : 9783110292503
ebook
310 pages
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 About the Book 

In the 13 essays of this volume, Tubingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoricMoreIn the 13 essays of this volume, Tubingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of politics and law, modern research in rhetoric has expanded its perspective, and has turned towards the areas of cultural life, media, and the arts. This volume sheds light on the theoretical and methodological aspects of a new rhetoric designed to incorporate these fields of interest.